Jay Faught
About
Business Profile
More than 20 years of transportation experience. Proven ability to manage diverse projects and groups at all levels. Excellent creative instincts, media relations skills and communication abilities.
Los Alamos National Laboratory
Los Alamos, NM
July 2022 - Current
Transportation Director
- Responsible for planning, implementation, and oversight of the transportation program with the goal of reducing single occupant vehicle commutes.
- Collaborate with local, regional, and state transportation agencies to support laboratory infrastructure and workforce needs.
- Develop an internal communication strategy to keep the 17,000 employees informed and engaged as new programs are implemented.
- Manage a multi-million dollar annual budget, establish goals, objectives, and metrics to measure progress.
- Establish schedules and recommend methods for providing transit services including overseeing and reviewing schedules and allocating resources.
- Develop and operate a formal vanpool program.
- Manage the planning and operations of the Lab's parking resources to include the establishment of priority parking for carpools and vanpools.
San Diego Association of Governments
San Diego, CA
February 2016 - July 2022
TDM Program Manager
April 2019 - July 2022
- Oversee the Transportation Demand Management (TDM) programs and staff and manage a $7 million annual budget.
- Partnered with the City of Carlsbad and the North County Transit District (NCTD) to provide an on-demand micro transit pilot to help provide first-last mile connections from the COASTER.
- Lead the Regional Vanpool Program with more than 600 vehicles that has resulted in a reduction of more than 87 million vehicle miles traveled last year.
- Partnered with local transit agencies to launch the Try Transit Program which resulted in a 67% transition from new riders to regular riders.
- Grew the Employer Outreach Program to more than 200 employers and worked with staff to develop trip reduction plans which resulted in a 10% decrease in drive alone rates by employers.
- Direct management and oversight of the Bike Parking Program which includes more than 700 electronic bike locker spaces at 65 locations throughout San Diego.
- Worked with engineers to plan for and install 158 new bike parking spaces and micro-mobility parking corals along the new UC San Diego Blue Line trolley extension.
Senior Business Analyst
February 2016 - April 2019
- Led alternative transportation marketing campaigns and developed an annual marketing plan, goals, schedules and budget.
- Supervised the outreach team responsible for working with San Diego’s largest employers to create alternative commuting plans at their worksites.
- Supervised the customer service staff responsible for assisting the public with alternative commute options.
Rio Metro Regional Transit District
Albuquerque, NM
October 2007 - February 2016
Marketing Director: 2011-2016
Marketing Manager: 2007-2011
- Managed the TDM, marketing, sales, and customer service sections of the transit agency.
- Responsible for planning and coordinating all special event train and bus service for the transit agency which included major multi-day events as well as tv and film production.
- Developed one of the first animated mobile ticketing apps that allowed transit staff to easily distinguish between a valid or expired mobile ticket.
- Introduced a text alert system to notify passengers of specific late trains or buses.
- Oversaw the development of creative concepts, design work and production of all marketing & communication campaigns and initiatives.
- Wrote & prepared news releases and talking points, organized news conferences and served as one of two department spokespeople.
- Received more than 50 regional, national and international awards for outstanding
marketing campaigns, events and brand messaging.
City of Albuquerque Transit - ABQ RIDE
Albuquerque, NM
Marketing Manager
December 2004 - October 2007
- Managed the marketing, communications and advertising sections of the agency.
- Responsible for all marketing & branding of the new Rapid Ride bus service.
- Implemented marketing campaigns which led to a 29% increase in bus ridership.
- Wrote news releases, pitched stories and served as spokesman for the agency.
WLIO-TV NBC
Weather Anchor/Reporter
January 2000 - February 2003
- Managed the marketing, communications and advertising sections of the agency.
- Responsible for all marketing & branding of the new Rapid Ride bus service.
- Implemented marketing campaigns which led to a 29% increase in bus ridership.
- Wrote news releases, pitched stories and served as spokesman for the agency.
RECOMMENDATIONS
“Jay is the kind of boss we all hope to have. Not only is he professional, but he works very well with his peers and staff, and through his example, encourages all to work collaboratively."
Marla Montiel
Marla reported to Jay at Rio Metro
“Jay's creativity and hard work allowed us to gain valuable partnerships with more than 60 major employers throughout the region. Moreover, his expertise in the area of marketing helped the New Mexico Rail Runner Express achieve a very visible presence by unifying our public image with one strong and consistent brand."
Lawrence Rael
Chief Operations Officer,
Chief Operations Officer,
City of Albuquerque
“Jay had a passion for his career which was emulated through his work everyday. He was willing to work to work in all conditions, whether vastly beyond the regular 40 hour work week, during times of illness, or simply to pick up the slack when other employees were absent."
Jennifer Keat-Beck
Worked with Jay at WLIO-TV
Worked with Jay at WLIO-TV